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Hybrid Mail for Print Service Providers

Hybrid Mail has become a significant focus for your customers.
In the current economic climate, many organisations are looking for ways to reduce their operational costs. A Hybrid Mail solution allows your existing customers to outsource the print, fulfilment and postage of mail generated from their user’s desktops. Because of the significant cost savings available, organisations are starting to demand a Hybrid Mail service as part of the offering from their existing bulk print & mail providers.

Can You Offer Hybrid Mail?

If you are not in a position to offer Hybrid mail alongside your traditional document management services, you may be missing out on this additional revenue stream.

isoPost from Isopyre is a software solution which allows you to offer a Hybrid Mail service to your customers by utilising your existing production processes.

Offering a Hybrid mail service further embeds you into your client base whilst allowing you to gain this additional revenue stream.
Isopyre is a software company whose core business is delivering Hybrid Mail solutions to print organisations. We have built our business on deploying tailored desktop document capture solutions, so we have the industry knowledge to guide you through the process of offering a Hybrid Mail service which is aligned to your existing production capabilities.

Hybrid Mail - Cost Savings

isoPost hybrid mail allows desktop correspondence generated in familiar applications such as Microsoft Word to be consolidated and produced in an optimised production print environment. This approach has many advantages over the traditional method of manually producing these documents within an office environment. This document describes a number of these business benefits.

One of the key reasons for first considering the isoPost solution is the potential for significant cost savings. Though, as you will see below, there are many benefits that hybrid mail can offer to your business and cost savings alone may not be the only reason you decide to use a hybrid mail service.

Cost Savings

Typical desktop document production costs are between £0.70 & £1.20 per letter. These costs are made up of multiple elements, but often include the following.

Staff Time – Staff are spending time printing and enclosing documents. With isoPost the document is created and submitted in a few clicks, leaving the user free to work on other tasks while the document is printed, fulfilled and mailed from the high volume print facility.

Local Printer Consumables – Desktop and multifunction print devices require expensive toner and other consumables. Routing these documents to a high volume, optimised production environment allows these costs to be reduced through efficient production equipment and economies of scale.

IT Support – 23% of all IT support calls are printer related. By outsourcing desktop letter production, you can significantly decrease the load on your IT Help Desk.

Departmental Stationery Costs – Letterheaded paper and envelopes are often purchased and managed departmentally meaning you can’t take advantage of bulk order discounts. Even if you purchase your stationery at the organisation level, this is often still more expensive than the costs which can be obtained using the buying power of a high volume production facility.

Postage Costs – Whether letters are being sent with a stamp or through a franking machine, it is unlikely that you are taking advantage of the best postal rates. A print production site can obtain significantly higher postal discounts due to their higher overall document volumes.

Post Room – Running and staffing a post room is an expensive activity, an isoPost service will eradicate or reduce your requirement for such a facility.

Hybrid Mail - Organisational Benefits

isoPost hybrid mail allows desktop correspondence generated in familiar applications such as Microsoft Word to be consolidated and produced in an optimised production print environment. This approach has many advantages over the traditional method of manually producing these documents within an office environment. This document describes a number of these business benefits.

One of the key reasons for first considering the isoPost solution is the potential for significant cost savings. Though, as you will see below, there are many benefits that hybrid mail can offer to your business and cost savings alone may not be the only reason you decide to use a hybrid mail service.

Organisational Benefits

Adopting an isoPost hybrid mail solution has many organisation benefits beyond direct cost savings. These, often initially intangible, benefits can help to give you the leading edge in your core business activities.

Management Information – Many organisations don’t have a clear picture of what documents are being produced and sent to their clients. You may know how much you are spending on postage, you may know what documents should be sent to the customer, but do you know what is actually sent from your office environments? Because isoPost routes all documents though a central processing hub, detailed management information can be captured and analysed. Whether it’s for monitoring document quality, or analysing internal document processes, a hybrid mail service can provide the right people within your business with the information they need.

Brand Integrity – Letters produced in the office environment are created from a mishmash of document templates, print devices and stationery items. The result is often very inconsistent in terms of document layout, print quality, paper folding and leaflet enclosures. No matter how precise your branding guidelines are, letters produced by office staff cannot match the quality and consistency of those produced in a bulk production environment.

Legacy Applications – Capturing documents produced at a user’s desktop isn’t the only use for a hybrid mail solution. We can also integrate with legacy applications such as payroll, invoicing and other system generated letters. This allows these previously inaccessible documents to take advantage of the same benefits as your desktop letter production.

Hybrid Mail - End User Benefits

isoPost hybrid mail allows desktop correspondence generated in familiar applications such as Microsoft Word to be consolidated and produced in an optimised production print environment. This approach has many advantages over the traditional method of manually producing these documents within an office environment. This document describes a number of these business benefits.

One of the key reasons for first considering the isoPost solution is the potential for significant cost savings. Though, as you will see below, there are many benefits that hybrid mail can offer to your business and cost savings alone may not be the only reason you decide to use a hybrid mail service.

End User Benefits

A hybrid mail solution has multiple benefits for the user responsible for creating documents on a day to day basis. The user will continue to use their existing office applications (such as MS Word or SAGE), thereby reducing the organisational impact and training requirement.

Working Efficiently – The document creation process is vastly simplified, with the user no longer involved in the printing, folding, enclosing and postage of the document. This means the end user is able to work more efficiently by moving this labour intensive and costly document production away from their departmental office environment.

Core Activity – As a knock on effect of the simplified document production process, the end user is able to concentrate more of their effort on their core role. Whether the user works in accounts, customer service or another document creation role, they will be able to spend more time and effort concentrating on their core activity.

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Click here for information on isoPost, the Hybrid Mail Software Solution from Isopyre.