Requirement

Integrity Print decided to offer a Hybrid Mail service in response to an identified market need from within their existing customer base.

A key technical requirement of their Hybrid Mail offering was for it to be based on the use of a Windows Printer Driver. A Printer Driver minimises the requirement for the end user to change their existing document creation methods, this both increases user adoption rates and reduces their training requirement.

Integrity Print predominantly offer services through their broker and print management partners, a Hybrid Mail Software solution which could be sold under multiple brands was therefore essential.

They wanted to work with a software provider who has experience in offering document capture solutions and who has helped other organisations to develop market leading Hybrid Mail services. Integrity Print were looking for an organisation who could support them, not only in providing a technical platform from which to offer a Hybrid Mail service, but who could also support them in developing their commercial offering.

Isopyre

Integrity Print evaluated the marketplace and selected Isopyre as their chosen Hybrid Mail software solution partner. Isopyre has a proven track record of helping organisations develop their own Hybrid Mail services. They have a Hybrid Mail software suite called isoPost which they use as a core component in the deployment of these technical solutions.

Isopyre’s core ethos is to provide proactive and knowledgeable support services around their technical solutions. Access to Isopyre’s experience is particularly important to organisations who are developing a new service offering to ensure rapid return on investment.

Solution Development & Service Launch

Isopyre worked closely with Integrity Print to develop a service offering which met their business requirement as well as being aligned to their existing print & production infrastructure.

Combining Isopyre’s previous experience of delivering Hybrid Mail solutions, with Integrity Print’s wealth of knowledge of their client requirements, allowed the Clarity Mail service to be tailored to the required target markets.

Following the technical implementation of isoPost, Isopyre were also able to support Integrity Print in generating the marketing and sales collateral necessary to take the Clarity Mail service to market.

Isopyre continue to provide pre-sales support to help bring on board clients who have new business and technical requirements.

Successful Service

Integrity Print have been offering their Clarity Mail service since November 2012. In this time they have seen adoption of the system by numerous print management organisations, each offering the service under their own branding. By deploying the service to end users across multiple verticals, Integrity Print have been able to tailor the Clarity Mail offering to suit the needs of specific industry requirements. In addition to this, numerous user testimonials have been collated to allow the service to be successfully promoted to niche business areas.

The success of Clarity Mail has given Integrity Print a new revenue stream, enabled them to gain new customers and given them a platform to better service their existing client base.

Clarity Mail

Clarity Mail provides businesses with the answer to controlling ever-increasing mailing costs.

The Clarity solution supports everything from a single letter through to an output file for a monthly invoice run. Office mail can leverage the significant postal savings that Integrity Print generate due to their overall scale, coupled with their automated production facility, meaning letters can be printed and mailed for less than the cost of a 2nd class stamp.

In addition to the immediate cost savings, staff can focus on their core activities, and no longer need to spend time printing out letters and handling post. Business costs associated with stationery, printers and post rooms are also reduced.

Integrity Print

Integrity Print are the UK's leading trade manufacturer of operational print and transactional mail. They are uniquely able to support their customers with a wide product range, extensive UK press capacity and significant economies of scale.